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Campaign Management Solutions

In today’s saturated marketplace, stay competitive and confident by managing your marketing channels better. With D&B Campaign Management Solutions, supervise your multi-channel marketing tasks and utilize your marketing budgets more effectively — increasing your share of the market.
We’ll create a brief profile of responders from different channels and measure response rates, cost per order and ROI. Then we’ll score each marketing medium and create a model telling you how, when and where you should advertise to get the best value.
With our Response Modeling feature, you’ll get a profile of responders and a statistical model to estimate the probability of a prospect responding to a particular campaign.
Once we all have all these components in place, we’ll devise an action plan for targeting various markets through different mediums to grow your business.

  • Benefits
  • Features

  With Campaign Management Solutions, you can:

  • Accurately determine which segments are responding to a particular campaign
  • Determine profitability of different campaigns/channels
  • Increase conversion ratio and profitability of campaign
Get a higher return on your marketing investment

DUNSRight® est notre processus rigoureux et approfondi qui permet de transformer l’information commerciale, la vôtre et la nôtre, en données de décisions commerciales importantes.

The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.

The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.