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Churn Prediction Modeling

Customer retention is now more important than ever, and with D&B’s Churn Prediction Modeling, you can stay a step ahead. By analyzing the way customers use services or products and when they might typically stop, we help predict whether a particular customer will churn and when it will occur. Churn prediction uses logistic regression and other binary modeling techniques to predict the likelihood a customer will cancel an order within a specified time period. This way, you can try to prevent the loss before it happens.

  • Benefits
  • Features

 With D&B’s Churn Prediction Modeling, you can:

  • Create a profile of “churners”
  • Reduce the number of churners
  • Create better retention and loyalty strategies
  • Increase your ROI by retaining the right customers

 DUNSRight® is our comprehensive and rigorous process that transforms business information — yours and ours — into insight that helps make your important business decisions.

 The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.

 The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.