First Research
First Research is the leading provider of industry intelligence tools to help your sales and marketing teams perform faster and smarter, open doors, and close more deals.
First Research performs the “heavy lifting” by analyzing hundreds of sourcesof data to create insightful and easy to digest industry intelligence that will help you to quickly better understand a prospect or customer’s business issues.
First Research’s clients include leading companies in banking, accounting, insurance, technology, telecommunications, business process outsourcing and professional services such as ADP, Bank of America, Merrill Lynch and Sprint. Used by more than 60,000 sales professionals, First Research can benefit any organization which has prospects in multiple industries.
With First Research, you can:
- Cut research time and streamline call planning
- Understand a customer’s critical business issues
- Approach business decision makers as a trusted industry insider
- Gain insight to position and cross-sell your solutions
- Enhance credibility and build confidence
- Sell based on value to the customer
- Develop powerful vertical strategies
- Distinguish yourself from the competition
- Bridge the gap between knowing a customer and closing the deal
First Research gives you:
- Comprehensive industry overviews
- Recent industry developments
- Quarterly industry updates
- Business challenges
- Trends and opportunities
- Executive insight
- Call preparation questions
- Financial information
- Industry forecast and rating
- Web links to key industry information and insight
- Industry prospector
- State and province profiles
- E-mail alerts
- Training tools
- Wireless access
- First Research Advisor
