Prime Customer Analysis
Understand what your best customers look like so that you can identify opportunites to convert your non prime customers into prime customers followed by prime prospect identification.
D&B Prime Customer Analysis identifies who your prime or gold customers are based on revenue, frequency of service or other critieria. The analysis can then be used to devise strategies for retaining your prime customers and also strategies for brining those non-prime customers that have a high propensity to become your prime customers.
Prime Customer Analysis enables you to:
- Prime Customer Analysis helps to understand the customer base through segmentation and hence define ‘prime’ customers
- Classification technique analyses the significance of the list of variables in distinguishing a ‘prime’ customer from non-prime customers
- Uncover growth opportunities within your customer base by targeting non-prime customers to bring them into prime category
- Increase your penetration through targeting un-related corporate family members of your prime customers
- Devise account management strategies to better service your prime customer segment
DUNSRight® is our comprehensive and rigorous process that transforms business information — yours and ours — into insight that helps make your important business decisions.
The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.
The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.
