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Propensity/Revenue Prediction Modeling

Who are your best customers? How can you get them to spend more? And where can you find more top customers? With D&B’s Propensity/Revenue Prediction Modeling, we’ll help you identify your best customers and find matching prospects in our extensive prospect database.
Then we’ll help you analyze how much revenue you make from your current customers and whether there’s potential to make more. We also use our regression and matrix/ratio analysis techniques to identify the potential value of your prospect customers.

  • Benefits
  • Features

  With Propensity/Revenue Prediction Modeling, you can:

  • Focus marketing efforts and budgets on top prospects
  • Reduce acquisition costs and increase returns
  • Increase total spend from your current customers
  • Devise more effective strategies for better customer care and enhancing customer base

 DUNSRight® is our comprehensive and rigorous process that transforms business information — yours and ours — into insight that helps make your important business decisions.

The D&B global database is the largest single source of local and global business information, providing insight on more than 140 million business records.

The D&B Predictive Sciences & Analytics Team is an experienced group of professional econometricians, statisticians, database architects, and project managers who consult with leading companies and develop custom predictive scores for multiple industries around the world.