Purisma
Information moves at the speed of light in today’s world, and you need a simple way to manage data with assurance. D&B and Purisma are the only provider of complete business insight solutions that include reference data, master data management (MDM) technology, analytics and applications.
We’ll help you transform fragmented corporate data into a living information resource. You’ll be able to accelerate and simplify deployment of CDI-based business solutions and deliver integrated data personalized for the exact context of your business and applications.
With Purisma, you can:
- Avoid duplicates and ease recognition with a standard identity baseline based on D&B
- Get the most leverage from your source data
- Organize and view the data as required to solve your specific business problems
- Open up D&B data to more business users
- Stay on top of external customer changes
Purisma gives you:
- Model Driven Architecture that quickly adapts to heterogeneous environments with incremental deployment flexibility
- Full integration with D&B reference data, making the data transfer and matching process seamless
- Intelligent work queues with “hot list” alerts and a continuously learning system
- Auto-maintained corporate hierarchies with a flex-hierarchies feature or use the Corporate Ultimate (Sync w/ D&B) feature along with manual override options
- A match and correlate function with modification flexibility and international data matching for multi-lingual records
