As of January 1, 2004, the Personal Information Protection
and Electronic Documents Act ("PIPEDA") will regulate the
collection, use and disclosure of personal information in
the course of commercial activities.
PIPEDA and other pending and existing provincial privacy legislation
generally impose two types of obligations: (1) the obligation
to obtain prior knowledge and consent to the collection, use
and disclosure of personal information, and (2) various administrative
obligations with respect to that personal information. The
purpose of this summary is to outline how the consent obligations
of PIPEDA and the provincial legislation apply to D&B
and how D&B is complying with those obligations.
What is "Personal Information"?
"Personal Information" is defined similarly under PIPEDA,
the legislation in British Columbia, pending legislation in
Alberta and under existing Quebec legislation. In brief, "Personal
Information" is " information about an identifiable individual"
or "information that relates to a natural person and allows
that person to be identified."
How does this privacy legislation affect
the information you obtain from and/or
provide to D&B?
The vast majority of information a company provides to and/or
obtains from us is information pertaining to a business and
thus does not constitute Personal Information. As such, privacy
legislation does not apply to such information whether it
be in respect of a corporation, partnership or sole proprietorship.
Generally, the legislation requires that those who collect,
use and disclose Personal Information obtain an individual's
consent before collecting, using and/or disclosing Personal
Information, unless an exemption applies. Therefore, with
respect to the information that is provided to and/or obtain
from D&B that may be characterized as Personal Information,
there are 3 exemptions from the consent requirement which
are particularly relevant to the operations of D&B: publicly
available information, business contact information, and employee
personal information.
Publicly available information
D&B periodically discloses to you information from public
record sources about the individuals who act as officers and/or
directors of businesses on which D&B reports. D&B
does not report public record information on an individual
if it does not bear on that individual's ability or capacity
for operating the business. In most cases, D&B is permitted
to report this information without obtaining the consent of
the individual.
Business Contact Information
D&B, as a commercial business information company, collects
from and/or provides to you the business contact information
of the individuals who act as officers and/or directors of
businesses listed in the D&B database. D&B is not
required to obtain the consent of the individual before collecting,
using or disclosing that information.
Employee personal information
D&B collects from you and/or discloses to you information
about individuals who act as officers and/or directors of
businesses. Such officers, and in some cases directors, are
considered to be employees. Under PIPEDA, D&B is not required
to obtain the consent of the individual before collecting,
using or disclosing that information, because employee personal
information - other than the personal information of employees
of a federal work, undertaking or business - is not regulated
by PIPEDA. In British Columbia, Alberta and Quebec, however,
while there is an exemption for the collection, use and disclosure
of employee personal information, in certain circumstances,
that exemption may not be available. In such cases, consent
will be obtained.
Consent Obtained
In rare circumstances, you will be providing to us and/or
we will be disclosing to you Personal Information to which
the above exemptions do not apply. In such circumstances,
we will collect Personal Information only from your authorized
representative who has the necessary consent to permit the
disclosure of such information in accordance with applicable
privacy legislation.
Can you supply trade/payment information
to us?
As trade/payment information is information which relates
to a business and is not information about an identifiable
individual, the privacy legislation does not apply and you
may continue to provide us with such information whether it
be in respect of a corporation, partnership or sole proprietorship.
What are customers required to do?
D&B endeavors to ensure that it complies with all laws,
rules and regulations governing the collection, use or disclosure
of information, including personal information. As such and
as described above, D&B has taken the necessary measures
to permit you to continue to provide us with information in
compliance with applicable privacy legislation.
Who do I contact if I need more information?
Obviously, D&B cannot provide legal advice to customers.
Legal information should be sought from the customer's own
legal counsel. General questions, however, should be directed
to Paul Lavin, Chief Privacy Officer, at 905.568.5885.
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