As of January 1, 2004, the Personal Information Protection
and Electronic Documents Act ("PIPEDA") will regulate the
collection, use and disclosure of personal information in
the course of commercial activities. PIPEDA and other pending
and existing provincial privacy legislation generally impose
two types of obligations: (1) the obligation to obtain prior
knowledge and consent to the collection, use and disclosure
of personal information, and (2) various administrative obligations
with respect to that personal information. The purpose of
this one-page summary is to outline how the consent obligations
of PIPEDA and the provincial legislation apply to D&B
and how D&B is complying with those obligations in relation
to the personal information D&B collects about you, including,
as applicable, in your capacity as an owner, partner, officer
or director of a business.
What is "Personal Information"?
"Personal Information" is defined similarly under PIPEDA,
the legislation in British Columbia, pending legislation in
Alberta and under existing Quebec legislation. In brief, "Personal
Information" is " information about an identifiable individual"
or " information that relates to a natural person and allows
that person to be identified."
How does this privacy legislation affect
the information D&B has obtained about you?
The vast majority of information that we have obtained about
you is information pertaining to your business and thus does
not constitute Personal Information. As such, privacy legislation
does not apply to such information. Generally, the legislation
requires that those who collect, use and disclose Personal
Information obtain an individual's consent before collecting,
using and/or disclosing Personal Information, unless an exemption
applies. Therefore, with respect to the information D&B
has obtained about you that may be characterized as Personal
Information, there are 3 exemptions from the consent requirement
which are particularly relevant to the operations of D&B:
publicly available information, business contact Information,
and employee personal information.
Publicly available information
D&B may periodically obtain information about you from
public record sources, which contain information about the
individuals who act as officers and/or directors of businesses
on D&B reports. D&B does not report public record
information on you if it does not bear on your ability or
capacity for operating a business. In most cases, D&B
is permitted to collect and report this information without
obtaining your consent.
Business Contact Information
D&B, as a commercial business information company, obtains
your business contact information such as your name, title,
business address, business telephone number, business fax
number and business email address in your capacity as an owner,
partner, officer or director. D&B is not required to obtain
your consent before collecting, using or disclosing that information.
Employee personal information
D&B collects, uses and discloses information about individuals
who act as officers and/or directors of businesses. Such officers,
and in some cases directors, are considered to be employees.
Under PIPEDA, D&B is not required to obtain the consent
of the individual before collecting, using or disclosing that
information, because employee personal information - other
than the personal information of employees of a federal work,
undertaking or business - is not regulated by PIPEDA. In British
Columbia, Alberta and Quebec, however, while there is an exemption
for the collection, use and disclosure of employee personal
information, in certain circumstances, that exemption may
not be available. In such cases, consent will be obtained.
Consent Obtained
In rare circumstances, we will be collecting, using and disclosing
your Personal Information to which the above exemptions do
not apply. In such circumstances, we will collect Personal
Information only directly from you with your consent or, where
you are an officer or a director of a business on which D&B
reports, from your authorized representative who has the necessary
consent to permit the disclosure of such information in accordance
with applicable privacy legislation.
What are Individuals (e.g. owner, partner,
director, officer) required to do?
D&B endeavors to ensure that it complies with all laws,
rules and regulations governing the collection, use or disclosure
of information, including personal information. As such and
as described above, D&B has taken the necessary measures
to ensure that your Personal Information is protected in accordance
with applicable privacy legislation.
Who do I contact if I need more information?
General questions with respect to the privacy practices of
D&B should be directed to Paul Lavin, Chief Privacy Officer,
at 905.568.5885.
The D&B Companies of Canada Ltd. All rights
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