Fragmentation and consolidation; cross-industry competition; personalization and the market of one – all factors causing massive industry disruption. To gain a competitive edge, innovation and differentiation are imperative.
Our team of industry specialists can help you leverage data, insights, and advanced analytics to optimize your marketing, optimize your sales resources and deliver breakthrough growth.
Organize and segment account teams based on current and future opportunity
Develop propensity-to-buy models
Use analytics for targeted prioritization of customers for cross-sell and up-sell
Integrate seamlessly with the world’s leading sales and marketing programs
Robust Data-Driven Marketing
Get a single, complete, actionable, and flexible view of your customer and prospects
Maximize prospecting and demand generation with behavioral analytics
Optimize profitability and drive efficiency by screening out high risk prospects
Improve targeting by understanding size, propensity to buy, and growth trajectory
Embrace the market of one – and leverage personalization to improve response rates
Drive partner effectiveness and sales optimization by using the same analytical rigor as your direct sales channels to your indirect channels, and gain market level insight on customer and prospect opportunities.
Dun & Bradstreet can help…
in sales productivity
per engaged customer in cross-sell and upsell revenue
Grow deal size by 32%
by mapping business need with propensity to buy
Build more valuable relationships with Dun & Bradstreet
Dun & Bradstreet is the leading data, insight and analytics provider to the technology industry – working with 87% of Fortune 500 companies across the globe. With a dedicated team of industry specialists, Dun & Bradstreet can help you grow within the highly-competitive technology marketplace.