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The Value of Master Data

Lead an Enterprise-Wide Data Strategy For Growth

The next step toward data-inspired growth is to develop a strategy for commercial entity mastering. Once you have an accurate view of your data you can enhance your enterprise-wide data management through organization - also known as identity resolution (or matching) and linkage, where you'll connect the relevant entities to one another throughout their hierarchy. Organization of your company-wide databases helps to reveal risks and opportunities across the enterprise.

Cultivate an Actionable View of the Enterprise The Relationship Data Platform Provides An Actionable View of the Enterprise Seamlessly linking the entities residing in multiple databases across the enterprise enables you to more accurately see the interconnected business relationships that can help enable your MDM initiatives. By identifying the appropriate business entities and associating them across their extended legal ownership relationships, you get a rich view that can reveal opportunities for growth and mitigate risk.
Create a Harmonious Data Relationship Creating a Harmonious Data Relationship The more you connect and expose entities across your silos, the greater your visibility into the cross-company interactions with customers and suppliers. This can be a catalyst for business transformation and insights, as well as the foundation for any successful MDM deployment. Exposing relationships across product lines, branches and countries can let you evaluate sales coverage, modify compensation plans, renegotiate terms and conditions, adjust compliance policies, improve customer experiences, build advanced segmentation categories and manage supply chain risk.
See Customer Success Stories

  • Customer Story - F5

    "With Dun & Bradstreet, our sales teams have easy access to all of the insight they need in our CRM to sell effectively, accelerate sales cycles and boost their results."

  • Customer Story - TNT

    "We achieved up to a 10x higher conversion from 'suspects' to 'prospects' and enrichment of 60 to 80 percent of the business data in our worldwide customer database."

  • Customer Story - Umicore

    "The collaboration with Dun & Bradstreet ran very smoothly. We were able to thoroughly cleanse 75 percent of our database of business data that was duplicated, no longer active, no longer used, or even mistyped."