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Unify the Entire Company Around Relationship Data to Make Faster, Smarter Business Decisions

Sales and Marketing

It's a fact of life in today's large enterprise: data integrity and accuracy is a strategic MUST. But when that data is spread across different silos and organizations within the enterprise, activating it to drive growth is nothing more than a pipe dream. The data-inspired CFO is leading the enterprise-wide data strategy - creating the links between divisions to consolidate business insight and accelerate cash flow.

  • Maintain consistent data across disparate systems
  • Create an accurate, global, unified view of relationships
  • Ensure data integrity

Maintain Consistent Data Across Disparate Systems Railroad tracks

With a CRM system here, an ERP system there and still more systems sprinkled around the company, how do you maximize those investments by guaranteeing your customer insight is the same across the whole company?

Success drivers include:
  • Understanding master data management (MDM) and econometric benchmarking to act on strategic initiatives and collaborate with the right partners
  • Locking arms with the CIO to understand opportunities for growth and efficiency
  • Seeking out enterprise-wide data solutions that extend across key functional areas—driving efficiency and visibility
Create an Accurate, Global, Unified View of Relationships Eye Glasses on Desk

Finance leaders are uniquely positioned to drive a single, integrated view of every business relationship across the enterprise - the key to a smart enterprise-wide data strategy. This enables faster, more informed decisions on not only customers and suppliers; but also helps forecast where strategic investments can be made in activities like product development, or mergers and acquisitions.

Success drivers include:
  • Infusing the same set of clean, accurate data into the workflows of core functions across the company
  • Gaining a unified view of customer, supplier and partner relationships
Ensure Data Integrity Hands Supporting File Binders

Sure, you have a lot of data at your fingertips. But is it reliable data? How do you harness the knowledge that already exists within your organization to trigger sustained growth?

Success drivers include:
  • Developing a globally consistent view of the corporate linkages of key customers and vendors
  • Incorporating powerful customer monitoring tools
  • Leveraging advanced analytics and predictive scores based on your company’s unique relationships and strategic priorities
For other CFO Insights on delivering growth, explore how you can effectively manage capital and risk and how you can collaborate effectively with sales.
See Customer Success Stories

  • Customer Story - Geodis
    Combining Dun & Bradstreet global insight with workflow management helped create a standardized approach worldwide, resulting in improved reporting and risk assessment analyses.
  • Leveraging data and analytics is core to the structure and implementation of a Global Shared Services model driving process improvements and better Sales collaboration across the enterprise.