Step 1: Cleaning
The key to maintaining a quality database is ensuring that you start with a clean database.  We put your information through a cleaning/matching process known as Entity Matching. With Entity Matching, you can take advantage of the same quality assurance process we’ve created to make our own database. D&B customers regularly utilize Entity Matching to assign a D-U-N-S® Number to business records representing entities with which D&B customers have relationships.

Entity Matching ensures that we match your customer records with our database of one and a half million businesses. During this process, a DUNS Number is assigned to an incoming record, and this ensures that we have unique, accurate and complete records in your database.

Step 2: Enriching  
The second step of the DUNSRight process enriches your data with D&B information. Our industry-leading database of one and a half million commercial businesses — with complete demographic, geographic and industry-specific information — empowers you to make smarter and more profitable decisions. We add collected data elements such as business address, industry classifications, revenue, employee size, and various other elements to your records to give you a more complete customer profile.

Step 3: Integrating
Once you’ve cleaned and enriched your data, the next step is to utilize these new insights across your organization by integrating your data into other Enterprise applications.

Through various data integration products and services, such as Purisma’s Master Data Management Solution, you can ensure that your cleaned data stays up to date and fresh. All you need to do is establish a direct live link to the D&B database or get the information through frequently sent electronic feeds. 

D&B integration products such as Toolkit and ERP Integration Solutions make it easy for you to get fresh data from us and then distribute it throughout your organization. With a complete view of your customer portfolio, your sales and marketing team can get a 360-degree view of existing customer relationships so they can identify new customers and execute targeted campaigns. Also, your risk and compliance team can take appropriate steps to reduce exposure and maximize collections.

Step 4: Predicting
Once you have obtained clean, fresh and quality data, only then you can utilize the predicting power that lies within it to excel your business.

D&B helps you in uncovering the true power of your data through various Predicting models.  On the marketing side these solutions can be as simple as estimating the size of your prospect or as complex as understanding the propensity of the prospect responding to your campaign with an estimate of the prospect’s potential spend with your company.  The Risk Predicting power lies within our solutions that allow you to predict with confidence.  Some examples of these solutions include Collections prioritization that predicts which accounts require what special treatment in order to maximize collections, Risk Categorization that enables you to classify accounts based on their probability to go out of business and/or not pay on time and etc.

Please consult the detailed product pages for further information on how we can help you grow your business and minimize risk through customized prediction analytics and models.