Mississauga, Ontario, September 7th, 2006 – Marketers are always challenged with providing ROI and explaining how they’re spending marketing dollars. D&B Canada has responded to these needs with the recent launch of Market Insight. With this new, intuitive, web-based platform marketers can quickly profile customers, identify opportunities and effectively allocate marketing resources.

Market Insight is unique in that it combines the best of both worlds – a customer’s own proprietary databases with D&B’s North American database of over 15 million Canadian and US businesses. With access to such deep and robust information Market Insight customers are able to uncover and leverage intelligence at a level unrivaled in the marketplace.

What’s more, users don’t have to worry about the technical aspects of setting up and maintaining such a tool. Market Insight is accessible through a standard Internet browser so users can download the product directly to their desktop. Users can create graphs and charts that are easily exported into Microsoft Word or Excel for use within minutes. Marketers can also conduct profile analysis and determine high value customers. All of this is done with effortless, click and drop features and simple navigation.

Helen Yang, Product Manager for D&B Canada’s marketing solutions explains, “Organizations who manage their own marketing databases find the process IT intensive, requiring considerable resources to maintain accuracy and mine the data for intelligence. Companies are moving away from that and partnering with data management experts to truly tap into the intelligence of their business information”.

The combined features of Market Insight are designed to help marketers make intelligent and quick decisions regarding their marketing strategies.  . 

About The D&B Companies of Canada Ltd.

D&B (formerly Dun & Bradstreet) is the world's leading provider of business information and insight, helping companies to Decide with Confidence® for over 165 years. D&B's global commercial database contains more than 120 million business records, including information on 1.5 million Canadian businesses. The D&B database is enhanced by D&B’s proprietary DUNSRight® Data Quality Process, which transforms the enormous amount of data we collect daily into decision-ready insight. Through the D&B Worldwide Network – an unrivaled alliance of leading business information providers around the world – customers gain access to the world's largest and highest quality global, commercial business information. D&B is traded on the NYSE: DNB. Learn more by visiting www.dnb.ca. 

Contact:

Media Inquiries
Please contact Philip Drash, Director of Marketing
905.568.6670 or drashp@dnb.com.

Product Inquiries
Please contact Drew Doherty, Vice President, Product, D&B Canada
905.568.6339 or dohertyd@dnb.com.

© The D&B Companies of Canada Ltd.