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Taking a data-driven approach that’s unique for your business

Dun & Bradstreet is ready to support those businesses that want to leverage data in very unique ways for deeper insights and a bigger competitive advantage in their marketplaces. Custom Analytics enable data-driven decisions to be made that can make an appreciable difference to a business.

Dun & Bradstreet's Custom Analytics solves unique business problems for businesses of all sizes.

As we work with businesses of all sizes, we know that the need for Custom Analytics to solve unique business problems can best be addressed with an optimized, closed-loop combination of:

Our Expert Analytic Team

Dun & Bradstreet’s Global Data, Insight & Analytic Team is a world-class group of professionals that delight in working with data. Expert in working with advanced datasets and new sources of data, Dun & Bradstreet data and customer data of all varieties, our team is committed to building the standard scores and models you need to make the most informed decisions.

Scenarios where Dun & Bradstreet Custom Analytics make a difference:


In Financial Services

You are a branch-based bank with aggressive lending growth goals. Identifying which of your depositors would make attractive borrowers starts with understanding both unmet needs and credit worthiness, as you need to ensure that valuable, but less creditworthy customers, are not solicited for loans, and subsequently declined for poor credit. Custom analytic marketing models can be developed to identify high-response customers, and can draw upon credit and risk insights to ensure that proper offers and terms are tendered – maximizing response and profitability while minimizing risk.

In Manufacturing

You are a manufacturing business with a deep supply chain that crosses many international boundaries. Understanding where a potential break in your supply chain exists that could cause material disruptions to your business is critical to managing your operations. Utilizing cross-border supplier risk solutions will allow you to understand where and when risk is present – triggered updates based upon individual supplier risks (financial, operational) or uncontrolled natural disasters (geography-centric) can help you ensure that your supply chain remains intact, and that disruptions are accounted for and mitigated.

Dun & Bradstreet is here to help

If your business wants to get more insight from the data you have, we’re ready to help. Call a Business Information Consultant at (800) 463-6362 or your Relationship Manager to learn more about our new suite of tools.