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Home > Sales & Marketing > Customer Analytics

Market Insight - Customer Analytics

Build a Best Customer Profile to Find Better Leads

Market Insight is Business Intelligence for your Customers. This Web-based prospecting tool uses your customer intelligence to build look-alike prospect lists and improve your marketing ROI. Your data and D&B’s largest, most up-to-date commercial database join forces to identify your strongest new prospects and best cross-sell and up-sell opportunities among existing customers.


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A Magnifying Glass Looking Into one Person Among Many of Them for Market Insight Overview

Product Highlights

  • Built-in modeling tools enable customer profile analytics
  • View customers vs. prospects within corporate linkage to understand cross sell opportunities
  • Color-coded charts, graphs, and diagrams illustrate market potential
  • Customer and prospect lists by geography, industry, and other key variables
Download Feature Sheet
 

Market Insight Enables Smarter Prospecting

Pinpoint your Best Opportunities

Create sophisticated market segmentation reports and lists in a few simple steps. View easy-to-read graphics on your prospecting opportunities, complete with segments counts. Download software directly from D&B to your laptop or desktop and access the Market Insight application through any standard Internet browser – without IT support.

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