Product Information

Description
& Size

Customer Base Analysis comprehensively profiles your company’s customer portfolio by combining your customer information with information in the D&B database. The D&B database has information on over 1.50 million Canadian businesses and over 120 million businesses in 200 countries worldwide.

Features & Benefits

Customer Base Analysis profiles your customer portfolio by looking at industry, geography and sales. There is also the opportunity to add additional data elements such as credit scores.

With Customer Base Analysis you will:

• Better understand your customer base to develop strategies for acquisition, growth and service.
• Determine the actual number of customers that match your business aspirations and strategy.
• Assess the most important selection criteria for new customer acquisition.
• Generate prospects that are likely to be high value customers.

Access

The analysis is delivered to you via email.

Format

The analysis takes the form of graphs and charts, which illustrate the make-up of your customer base. An executive summary explaining the findings is also provided.