Custom Marketing Analysis

Customer Base Analysis
Helps you to understand your customer base to increase sales and grow your revenue.

Market Penetration Analysis
The objective of the Market Penetration Analysis is to determine your market penetration by industry group.

Marketing Analysis
Marketing Analysis helps you build a profile of your optimal prospects based on the characteristics of your best customers, so you can target future marketing campaigns and maximize return on investment.

Customized Marketing Filter
Combine D&B’s data with your marketing prospect or response data to better understand the profile of ‘optimal’ customers.

Customized Marketing Scores
Customized Marketing Scores provide you with solutions to address unique business needs that are not satisfied by off-the-shelf predictive scoring products.

Family Tree Analysis
The D&B Family Tree Analysis is used to identify relationships between companies either on your customer base or in a prospect file.