A team of PhD’s will take your customer information
and create a profile of your best existing customers.
This analysis is then applied to your existing customer
database to identify upsell opportunities and to create
prospect lists from the D&B universe. This will
save you time and money by focusing your marketing efforts
on those companies most likely to respond and purchase
your products or services.
For the customized analysis, four main categories of
data are used:
1. Firmographics - major industry groupings (Top 10
Standard Industrial Classification Code (SIC)), province,
number of employees, number of years under current management
and Standard Metropolitan Statistical Area (SMSA) code
2. Payment Information – ability to pay on time,
risk scores
3. Financial Information – sales
4. Customer Information – any additional data
elements you require for analysis |
