Product Information

Description
& Size

Market Insight is an innovative web-based application that delivers a comprehensive, detailed view of your marketing database, empowering you to profile your best customers, build Grade A prospect lists, and make smarter marketing decisions. Market Insight provides you with access to information on over 15 million Canadian and US businesses.

Features & Benefits

Market Insight uses a collaborative approach to solving marketing challenges. By combining your records with the timely and accurate records in D&B’s global business database, and using the latest technology, you can easily enhance and analyze the information you already hold on customers and prospects. With newly enhanced data, the analysis phase becomes more insightful – and more profitable:

• Understand your customers by their value, frequency, churn, and lifetime value
• Gain more insight by overlaying the in-depth data D&B holds on those very same customers
• Integrate data from third parties to give you the most comprehensive view possible of your customers
• Create a scoring model to profile and pinpoint the prospects that are most like your best customers
• Generate a robust prospect list you can rely on
• Increase revenues and identify cross-sell and up-sell opportunities from existing customers by targeting their entire corporate family
• Prime your sales force to enter new markets with confidence

Access

Download Market Insight directly from D&B to your laptop or desktop – not to your company’s server – and access the application through any standard Internet browser.

Format

Market Insight is a web-based application that has Apteco, supplier of the UK’s leading software for marketing data analysis, built right in. Easily create Excel® and Word® diagrams, charts and statistical models to segment your customer base and quickly identify high-value prospects.